Carbide & Dirt: Own your market. Skip to content
Carbide & Dirt

The AI system that runs your front office

You built the business. Now own your market.

One system that gets you found, catches every lead, and books the site visit on your calendar, so work keeps booking while you run the business. Pick the half you need today (Presence or Front office), or run both as Full system. Built by a guy who grew up in the trade. Not a call center.

Send us a message and Blake writes back himself. If our services fit your business goals, you book a free 30-minute call with him.

$34k to $62k

in new work a year from one more call a week · Industry model, conservative $4,000 job

Win more work, one more call a week.

See the five wins
46%
of qualified home-services phone leads convert on the call.
Invoca, 2025
21x
more likely to qualify a lead when you reply in 5 minutes instead of 30.
MIT / InsideSales
68%
of customers only use 4+ star businesses.
BrightLocal

Contact us now

The whole front office is one system, and this site is one piece of it. Send us a message and Blake writes you back himself. If it fits your shop, you book a 30-minute call with him to see how our system can help grow your business.

  1. 01 Send us a message and ask about pricing, the work, or timelines.
  2. 02 Blake writes you back himself with straight answers.
  3. 03 If it's a fit, book your free 30-minute call with Blake.

What we run for you

One system runs your front office.

Every piece runs together, not a pile of separate tools you have to wire up.

Three tiers. One goal. Own your market.

Full system is the offer. Presence and Front office are the two halves of it, if you only need one side handled today.

Presence

Get found. Look like the best choice.

Website, local SEO, and reviews on autopilot, so the customers already searching find you first and trust what they see.

Does not answer your phone or chase estimates. Catches nothing you are not already getting found for.

68%
of customers only use 4+ star businesses.
BrightLocal
  • Website built to rank in local search
  • Local SEO and ongoing local presence
  • Review engine: every customer asked, compliant with Google's rules
  • Referral ask after strong reviews
Ask about Presence

Front office

Every call handled. Every estimate booked.

Voice agent and/or missed-call text-back, configured for your shop, plus follow-up on every quote until it books or says no.

Does not build your site or run ads. Catches and converts what comes in; does not make the phone ring more.

46%
of qualified home-services phone leads convert on the call.
Invoca, 2025
  • AI voice agent and/or missed-call text-back, shop-fit config
  • Estimate appointments booked straight to your calendar
  • Lead follow-up until the customer books or says no
  • First Dig: one-time sweep of old, unclosed estimates
  • Transcripts and summaries texted after every call
Ask about Front office

Full system

Our pick

Found, answered, booked, compounding.

Presence and Front office wired as one system: site leads and calls land in the same front office, reviews feed the ranking, nothing slips between teams.

21x
more likely to qualify a lead when you reply in 5 minutes instead of 30.
MIT / InsideSales
  • Everything in Presence
  • Everything in Front office
  • Site forms and click-to-call wired into the front office
  • Quarterly strategy built from your own call data
Own Your Market

“Excavating raised me. IBM trained me. This shop is built on experience.”

Blake · Founder, Carbide & Dirt · Kingston Springs, TN

I grew up in the excavating industry, earned a computer science degree, and spent eight years at IBM writing software for z/OS, the mainframe system banks run on. Excavating companies know dirt. Marketing and software shops know code. Your front office needs both.

I built this site myself.

Blake, founder of Carbide & Dirt, on a job site in front of his tracked excavator.

FAQ

Straight answers

What does Carbide & Dirt actually do?

We take the front office off your plate so you can grow. The phone, follow-up, reviews, and your website, all handled as one system, so no job slips and the calendar stays full. It answers every call and books the site visit, and it's built for excavating contractors by someone who grew up in the trade.

Do I have to learn new software?

No. The agent runs on your existing number and texts you transcripts and bookings. Nothing new to log into, and nothing to maintain. We tune it for you.

How is this different from a call center?

A call center reads a script and charges you per call. The agent knows your services and your numbers, answers by the second ring, day or night, and books straight to your calendar. It was built by a contractor, not a phone room.

What does it cost?

Three tiers: Presence, Front office, and Full system. Flat monthly plans, not a cut of your revenue and not a per-lead fee. Managed Meta ads are optional on any tier; that spend is yours and goes straight to Meta, not through us. The exact quote is a free 30-minute call with Blake.

Am I locked into a contract?

No. The agreement is month to month with a 30-day cancellation notice. There's a one-time setup fee sized to the tier you pick, and that's the whole shape of the deal.

What is the Founding Ten?

Full system only. Our first ten Full system clients, nationwide. They skip the setup fee, keep their starting rate for as long as they stay, and hold their market exclusively: we don't take on a client's direct competitors. In return we publish their results by name, counted from call transcripts. There are only ten of these spots open. Grab yours while you still can.

If I leave, what do I keep?

Everything about your business goes with you: your content, your branding, your domain, and your Google Business Profile. We hand you a working copy of your site to host anywhere. Any phone number you brought leaves with you; a number we provisioned stays with us. What stays with us is the platform your site was built on and the front office that runs it, the voice agent, the follow-up, the reviews. Those stop when you go. Nothing gets held hostage.

How long until it's live?

A week or less from the day your information is in hand. We tell you exactly what we need to build you out; most of the timeline is how fast that comes back from you.

Can I try it before I buy?

Yes. Send us a message and Blake walks you through how the agent we build for you works, on a free 30-minute call. Want to see one first? A real call is printed word for word on The math page.

Do I have to fire my marketing agency?

No. Keep them. Ads that make your phone ring are money well spent, once every ring gets answered. We cover the phone, the follow-up, the reviews, and the website, and we catch what they send you.

I already have someone on the phone. Do I need Front office?

Not if they reliably answer every ring and follow up on every quote. Front office is for shops where calls go to voicemail, estimates sit, or nobody chases the maybes. If that's covered, Presence may be the fit.

I already have a website. Do I need Presence?

Only if the site is slow, invisible in local search, or your reviews don't match the work you do. Presence is the get-found-and-look-legit track. If that's solid, Front office may be enough.

Can I add managed Meta ads later?

Yes. Managed Meta ads is an optional add-on on any tier. You can add it when you're ready, or start with it on the call if your phone and follow-up are already solid.

Pick your tier.

Send us a message. Blake writes you back himself, walks you through Presence, Front office, or Full system, and books your free 30-minute call when it's a fit.